Lawrence @ Fast Revops, 2025-04-18
Summary:
A massive list of Marketing, Sales and Analytics tools popular among hyper-growth stage startups.
This is far from a comprehensive list. There are dozens of good services and products competing in each category. This list is also extremely volatile, as acquisitions, in-company reorganizations happen on a daily basis.
This list is useful for browsing and exploration, but not for decision-making. For that, we wrote dedicated articles.
ZoomInfo β B2B contact & company database
Apollo.io β Prospecting + outreach platform
Clearbit (Breeze) β Real-time lead enrichment
Lusha β LinkedIn-based contact finder
Seamless.AI β Real-time B2B contact engine
Sales Navigator β LinkedInβs advanced sales prospecting
Clay β Workflow automation with contact data
Cognism β GDPR-compliant contact data provider
Smartlead.ai β Cold email automation & inbox warm-up
HubSpot Marketing Hub β All-in-one marketing automation
Marketo (Adobe) β Enterprise marketing automation
Pardot (Salesforce) β B2B marketing automation
ActiveCampaign β SMB email & automation platform
Customer.io β Triggered messaging from product data
Eloqua β Oracleβs marketing automation platform
6sense β ABM and intent-based targeting
RollWorks β Account-based advertising & personalization
Demandbase β B2B buyer intent platform
Google Ads β Paid search & display advertising
Facebook β Social media ads and targeting
LinkedIn β Professional ads and recruiting platform
Clari β Revenue forecasting and pipeline visibility
Ebsta β Pipeline and activity analytics
Gainsight β Customer success & retention platform
Zuora β Subscription billing & revenue ops
Stripe β Online payment processing APIs
Paddle β SaaS billing and tax automation
LeanData β Lead routing & account matching
Slack β Team messaging & integrations
Intercom β Conversational support & engagement
Postal.io β Direct mail and gifting automation
Outreach.io β Sales engagement & sequencing
Salesloft β Multi-channel sales cadences
Gong.io β Conversation intelligence & analytics
Highspot β Sales content management
Trumpet β Personalized digital sales rooms
Klue β Competitive enablement platform
Reveal β Partner ecosystem insights
DocuSign β E-signature and agreement workflows
Salesforce CRM β Customizable enterprise CRM
HubSpot CRM β Free, integrated CRM platform
Pipedrive β Visual CRM for SMB sales teams
Zoho CRM β Affordable CRM with automation
Microsoft Dynamics 365 β CRM + ERP platform
Freshsales (by Freshworks) β AI-powered CRM for SMBs
Close β CRM focused on high-volume calling and outreach
Insightly β CRM with project and pipeline management
Copper β Google Workspace-native CRM
Nimble β Social CRM for relationship-driven teams
Google Looker β Cloud BI with modeling layer
Tableau β Drag-and-drop analytics dashboards
Mode Analytics β SQL + Python/R analytics notebooks
Metabase β Open-source BI for teams
Google Looker Studio β Free dashboard builder
Power BI β Microsoftβs BI and visualization tool
Amplitude β Product analytics for user behavior
Segment β Customer data infrastructure/CDP
Google Analytics β Website & conversion analytics
Snowflake β Cloud-native data warehouse
Databricks β Big data & AI platform
MuleSoft β API and integration platform
Syncari β Data sync and automation hub
Fivetran β Managed ELT data pipelines
Airbyte β Open-source data connectors
dbt (Data Build Tool) β SQL-based data transformation
RudderStack β Developer-first customer data pipeline
BigQuery β Scalable cloud data warehouse
Dataflow β Real-time & batch data processing pipelines